Creative Direction, Art Direction, Design

For their American launch and Canadian relaunch, SmartSweets wanted the world to know that, despite what we’ve all been told, people can actually enjoy candy any time they want. The candy-coloured world of our Say Yes to Candy campaign shows what our lives could be like if we stop avoiding candy and start embracing it with an enthusiastic, larger-than-life YES!

with Hannah Au for Rethink
Photography by Alastair Bird
DP Byron Kopman