Creative Direction, Design & Illustration
Creative Direction, Design & Illustration
Art Direction, Design
In advance of their upcoming national expansion, we embarked on a brand refresh to show a more modern, mature Coast Capital. We created a fresh look, with fresh colours and a refreshingly-honest tone of voice to bring their member-first approach to life. We developed a contemporary art direction style and a robust custom typeface including 8 different weights, all to tell the story that the Coast you thought you knew, is all grown up. With Cameron Spires, Shona Massey & Hannah Prystay for Rethink. Custom typeface design with Colophon Foundry.