Shaw needed a brand platform to serve as their launchpad to position themselves as a modern tech brand . So we did away with their six-year-old “bots” platform to embrace a tech-forward approach with a modern, bold look. This new platform puts customers and technology at the centre of the conversation. Kicking off the launch, Shaw introduced their new BlueCurve WiFi technology.
With AD Jake Hope and ACD/Copywriter Sean O’Connor for Rethink.