Creative Direction, Design & Illustration

Creative Direction, Design & Illustration

Shaw Brand Refresh

Design, Art Direction

Shaw needed a brand platform to serve as their launchpad to position themselves as a modern tech brand . So we did away with their six-year-old “bots” platform to embrace a tech-forward approach with a modern, bold look. This new platform puts customers and technology at the centre of the conversation. Kicking off the launch, Shaw introduced their new BlueCurve WiFi technology.

With AD Jake Hope and ACD/Copywriter Sean O’Connor for Rethink.

All SmartSweets YWCA A&W Thrift Store Illustration Coast Capital Brand Refresh Emotive Wines Camp Rethink Dominon Cider Co. Experimental Series RAFT Rethink the Business of Creativity Matchstick Coffee Shaw Brand Refresh SAD Mag 10th Anniversary Issue Storyhive Sticker Storyhive Ticket King Pong Dominion Cider Co. Experimental Series Craft Metrics Circuit Coaster A&W Good Food News Sea Dog Sea Salt SAD Mag VOKRA Catlendar Craft Metrics Uniqlo Bare Skin Bar Rethink Elf YWCA Keep Going SAD High School Issue Calendar Office Dog

SmartSweets YWCA A&W Thrift Store Illustration Coast Capital Brand Refresh Emotive Wines Camp Rethink Dominon Cider Co. Experimental Series RAFT Rethink the Business of Creativity Matchstick Coffee Shaw Brand Refresh SAD Mag 10th Anniversary Issue Storyhive Sticker Storyhive Ticket King Pong Dominion Cider Co. Experimental Series Craft Metrics Circuit Coaster A&W Good Food News Sea Dog Sea Salt SAD Mag VOKRA Catlendar Craft Metrics Uniqlo Bare Skin Bar Rethink Elf YWCA Keep Going SAD High School Issue Calendar Office Dog

© Pamela Rounis