Pamela Rounis

Urban Wildlife Rescue

Illustrations, Design

with Lisa Nakamura for Rethink

Urban Wildlife Rescue (previously Toronto Wildlife Centre), promotes the peaceful coexistence of people and wildlife by raising public awareness and providing medical care for sick or orphaned animals in the city. We created a friendly icon system using imagery of the city and wildlife coming together in harmony. Using bright orange and blue helps Urban Wildlife Rescue stand out from other environmental brands.